Forbes article reveals WhatsApp Chats might be used for ads by Facebook
- An article at Forbs by Kalev Leetaru talks about Facebook’s plan to use Whatsapp Chats.
- Whatsapp chats are encrypted and safe but they can be accessible if the company wants to.
- The chats might be available to the company staff.
Ads will be served in a better-targeted way if the chats are available to the company.
Facebook’s privacy has always been a point of discussion on the internet. Even the CEO and founder Mark Zuckerberg had to appear before the parliament after Cambridge Analytica.
It was one of the most powerful attacks in the history of Facebook. The data of millions of users was stolen and used.
How will they use Whatsapp chats for ads?
As advertisement is becoming harder, Facebook might use its child company Whatsapp to get the user data. The chats will be accessed by the company, they’ll try to know about the topic being discussed.
After they have the information about the chat, ads will be served on your device according to your interests.
What about the End-to-End Encryption?
Of course! The end-to-end encryption is there but it works only if implemented correctly. If the company wants to keep some loopholes to mine the chats data, they can easily do it.
Even if one of the devices is compromised, the chats can be accessed by an attacker.
The problem with End-to-End encryption:
The messages are kept safe only during the transit but after that, they are stored in different locations. It might be your Google Drive or your local storage. Which means if the security of your device is compromised, End-to-End encryption cannot do much about it.
How dangerous it is?
You still don’t need to worry about your chats being public. The chats will be accessed by the company only to determine the topics being discussed so they can show you the ads accordingly.
But, your privacy is still at risk when your chats are accessed by even the company itself.
Disclaimer: All of the information shared in this write up is taken from the article published at Forbes.